Online dating case study

A group of U. According to Professor Eli Finkel , who worked on the report, "We reviewed the literature and feel safe to conclude they do not [work].

Online Dating: Usability Study Report

This surprising statistic comes from a survey conducted in late by the Pew Research Center. Even more surprising, this is actually a significantly lower number than it used to be. In , over half of people with online dating profiles never went on an in-person date with someone they had met on the site.

Men get more messages if they are Christian, brunette, high-earners, and PhDs. A recent study that claims couples who met on dating sites are less likely to get married has been getting a lot of traction on the Internet. Researchers from Stanford University and Michigan State University surveyed more than people and they learned that breakups were more common in couples who met online versus offline.

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They claim that the phenomenon holds true for both married and unmarried couples. Obviously this phenomenon needs to be studied a little more. A study published in the journal Proceedings of the National Academy of Sciences found that 35 percent of the 20, people who responded to a survey met their spouse online.

The study also contradicts the Stanford and Michigan State study by claiming that couples who met online have a 6 percent separation and divorce rate whereas couples who met offline have an 8 percent rate. If you believe that people do marry sooner when they use online dating, then you can also believe that online dating saves you money. A group of researchers at ConvergEx Group calculated that couples who meet online get married after For more than 60 years, Pizza Hut has been slinging hot, cheesy pies to hungry consumers all over the world.

There are more than 16, locations worldwide.

Online Dating: Usability Study Report | Case Study |

Whether you're a meat lover or vegetarian, here are 15 things you should know about the popular pizza chain. The name was inspired by the former bar that they rented to open their first location. A year after the first location opened in Wichita, Kansas, the Carney brothers had already incorporated the business and asked their friend Dick Hassur to open the first franchise location in Topeka, Kansas. Hassur, who had previously gone to school and worked at Boeing with Dan Carney, was looking for a way out of his insurance agent job. He soon became a multi-franchise owner, and worked to find other managers who could open Pizza Huts across the country.

Once, when a successful manager of a Wichita location put in his notice, Hassur was sent in to convince the man to stay. That manager happened to be Bill Parcells , who had resigned his Pizza Hut job in order to take his first coaching job at a small Nebraska college. Before the iconic red roof logo was adopted in , Pizza Hut had a mascot named Pizza Pete who also served as its logo.

Pizza Pete was still used throughout the s on bags, cups, and advertisements, but was eventually phased out. It was announced late in that Pizza Hut had plans to release a limited edition perfume that smelled like "fresh dough with a bit of spice. When a group of crime fighting turtles that love pizza become huge pop culture icons, it's a no-brainer that a pizza company should do business with them. Children of the '70s were lucky enough to own small toy ovens shaped like the restaurant in which they could bake tiny little Pizza Hut pizzas under a watt light bulb.

An year-old Elijah Wood got his start flinging potato salad at his co-star; Ringo Starr and the Monkees marveled at the stuffed-crust pizza; and former Soviet statesman Mikhail Gorbachev had a very odd, political pizza pitch , appearing along with his young granddaughter in a Russian Pizza Hut though the ad was not set to run in Russia. The program is now the "longest-running corporate-supported reading program in the country" and has reached over 60 million children.

Pizza Hut introduced pan pizza in , nine years before their competition, Domino's, added the style to their menu. In , Pizza Hut and The Santa Cruz Operation created PizzaNet, an ahead-of-its-time program that allowed computer users to place orders via the internet. Seriously, go ahead and try to order. In , Pizza Hut became the first company to deliver pies into space. Before being sealed and sent to the International Space Station, the pizza recipe had to undergo "rigorous stabilized thermal conditions" to make sure that it would be still be edible when it got there.

But once they started looking into it, astronomers and physicists advised them that the projected image would have to be as large as Texas to be seen from Earth—and the project would also have cost the company hundreds of millions of dollars. Better to stick with Super Bowl ads. What's the perfect way to pop the big question? In keeping with the theme, only 10 of the packages were offered. With all those locations and cheese-stuffed crusts, Pizza Hut needs a lot of dairy.

All users were between 30 and 40 years old All users had to be active i. Users were interviewed at office in New York City or over the internet using WebEx and telephone We asked all users who were interviewed at Catalyst to eye-track a Match.

3 CRITICAL Online Dating Tips For Women

Men were shown a female profile and vice-versa. We then explored the users general experiences of online dating and their specific experiences with the site they use.

Online Dating Study: User Experiences of an Online Dating Community

Next, users were asked to log into their account and demonstrate what they would typically do to find matches, assess matches, and then communicate with matches. We were interested in their overall views of the dating experience on their respective sites. Where users had used both sites, we were interested in their comparative observations. General Perceptions In general, users told us that online dating sites, including eHarmony and Match.

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Specifically, there was little confidence in the idea of using technology to replace the very complex process of developing human relationships. The simple forms and crude matching techniques on these sites led many users to conclude that online dating sites are best viewed as a pool of potential matches which include some rough screening tools. Despite these shortcomings people use the tools mainly because the traditional approaches — bars, clubs, family, friends, via work, etc. As a result, users often stated they felt they had to work harder than necessary because of the large number of poor matches returned.

Locating Matches eHarmony and Match. For the most part Match. Other than the main search, Match. Of these, the Daily5 a computer generated match based on answers gathered from quick poll results was the next most commonly used method of identifying potential matches. We also probed on some of the readymade computer matching methods Match. The Mutual Match search had been used by most users but only a few used it with any frequency citing that they felt their personal matching techniques were more effective.

Few people understood the Reverse match which reflected its low usage level. On eHarmony locating potential matches is limited to only those people that the site determines to be a match. A few users saw this as an advantage but many users felt this was a significant weakness of the site — specifically as eHarmony does not provide any feedback as to the degree of compatibility or where the compatibility is.

Given this lack of transparency, many users felt the site would be improved if they could also define their own searches. Profile Assessment Initially, we were quite surprised to observe that men and women assess the information in match profiles almost identically regardless of the site they are on.

Assessment is typically performed as follows: Eye-tracking confirmed what users told us about the Match. Many users talked about their confidence level improving over time in regards to their ability to identify better matches for themselves from information provided in user profiles. After several dates it seems clear that many users develop more acute assessment abilities.

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Communicating with Matches This is where the other main difference between eHarmony and Match. For many, this is the preferred approach. This typically occurs after several email exchanges as they prepare to meet for a date.