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By launching an app for a much larger demographic, Mr Simkhai also aims to drive explosive growth. Grindr currently has around 2m users, a large proportion of which are in London, and is on track for around 10m within the next three to five years. Mr Simkhai expects Blendr to hit 90m users by the same point. It appears to be working. However, its real potential lies in location-based advertising.
The potential of local advertising is huge, and location data becomes very, very important. He is unfazed by the privacy issues because users will have to opt in for location-based offers, he added. I know I'd happily write such recommendations for my single male friends.
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In other words, the only way to make a straight version of Grindr work is to make it woman-centric. Given the gender gap in the tech-startup world right now, I'm guessing I have a long while to wait for such an app. Photo via cc Flickr user Johan Larsson. Trending Most Read Related.
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Blendr Isn't Grindr: Why We Still Don't Have a Straight Hookup App
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